the third phase of the process often includes...
• offerings consistent with target segment needs
• alignment of internal and external business practices
• identity, style and tone appealing to target segments
• appropriate media for reaching target segments
• fostering of digital relationships with customers
this is frequently accomplished via...
• business process re-mapping
• process oversight, project coordination
• connection to specialty resources in order to execute recommended tactics
and, this phase typically delivers...
• revitalized brand image and reputation
• more successful products and services
• engaging customer experience
• improving lead generation
• optimized sales and margins
• re-balanced marketing expenses
• repeatable marketing strategy processes for the future
