loomis marketing provides a unique combination of analytics and creativity
a quantitative and qualitative approach
• deeper understanding of end-user needs as the foundation
• aligning target segments to brand vision
• consistent application of brand messaging across all segments of business
a polished, professional approach to marketing issues
• >25 years marketing consulting experience with industry-leading companies
• diverse background in multiple areas of marketing
• significant experience working with CEOs and top marketing executives
practical, results-oriented bias
• ability to forge strong internal consensus
• implementable recommendations, given client history, situation and resources
• linking actions to profitability
we help re-balance marketing emphasis and spending
• better understand the customer
• refine or re-invent customer segmentation
• more effectively align products, services and brands to target segments
• calibrate costs to serve segments based on value proposition
• promote and sell to target segments more effectively and more efficiently
