the second phase of the process often includes...
• market segmentation
• target market adjustment
• product and service innovation
• business development strategy
• brand, website and social media strategy
• sales, margin, share, satisfaction targets
this is frequently accomplished via...
• data analysis
• customer engagement methodologies
• competitor positioning mapping
• contextual trends analysis
• stakeholder summit facilitation and internal consensus-building activities
• articulation of options and recommendations
and, this phase typically delivers...
• concise, practical roadmaps for success
• implementable sales processes
• evolutionary, obtainable brand position
• inspiring customer experience vision
• realistic digital marketing action plans
